History

Tissot has designed dual-time-zone pocket watches since being founded in 1853. An innovative spirit and a profound respect for watchmaking tradition has led Tissot to where it today. Tissot is now a global brand with a presence in over 160 countries.


In 1853 already, Charles-Emile Tissot travels the world and in 1858, he sells savonnette pocket watches for the Czar of the Russian Empire and his officers. To keep pace with the brand’s growth, the ébauche workshops were reorganised and the fabrique became a manufacture.


Following the Great Depression in 1930, Charles and Paul Tissot signed a sales and manufacturing agreement with the Brandt brothers, founders of Omega in Bienne: Tissot and Omega then formed the Société Suisse pour l’Industrie Horlogère (SSIH) holding. That same year, Tissot designed the first anti-magnetic watch. In 1971, a revolutionary new product was born: the Tissot IDEA known as Astrolon. It was the first watch with a plastic mechanical movement and case. This model will later inspire what is now known as the Swatch watch, a decade later.


In 1983, a new merger occurred between the SSIH and ASUAG groups; Nicolas G. Hayek subsequently took the new entity under his responsibility and created the Société de Microélectronique et d’Horlogerie (SMH), renamed the Swatch Group in 1998.


Under the leadership of N. G. Hayek, Tissot created some very innovative models:
The Tissot RockWatch in 1985

The Tissot Two Timer in 1986

The Tissot Pearl Watch in 1987

The Tissot Wood Watch in 1988


In 1996, Francois Thiébaud was appointed head of Tissot and initiated the creation of two flagship lines: the Tissot T-Collection, designed by a woman for women in 1998, a collection with many different editions that also later included men’s models, all graced with the “T” of the Tissot brand logo; and the first touch-screen technology watch, the Tissot T-Touch, in 1999. This technology allowed the wearer to enjoy real instrumental information, such as that from a compass, altimeter, barometer, and more. Touch-screen technology in a watch – a decade before it appeared in other fields, like telephones – was developed by Tissot in models, including the Tissot Sailing-Touch, Tissot Sea-Touch, and Tissot T-Touch Expert, providing their users (divers, navigators, mountaineers) with top-quality instrumental functions, all user-friendly, simply requiring a finger-stroke across the glass.


At Baselworld 2013, to commemorate its 160th anniversary, Tissot is presenting the Tissot Heritage Navigator watch, which keeps track of time in 24 different cities around the world and is inspired by the famous Navigator model created for the brand’s 100th anniversary in 1953.


Tissot has continued its ceaseless expansion on five continents for nearly two decades. Today, the brand is distributed in more than 160 countries through more than 14,000 points of sale and nearly 200 monobrand stores.


Tissot offers an extensive selection of watches to meet diverse functional needs and tastes, all while meeting strict quality criteria. Such excellence and precision was even recognised in Tissot’s winning first prize in the 2011 Concours International de Chronométrie in the “Entreprise - Classique” category.

Pocket book




Pocket book

The Tissot Pocket Novel, 150 years is not something to keep to yourself but to share.

The Tissot Pocket Novel, 150 years is not something to keep to yourself but to share.

With this innovative initiative, created for the brand's 150th anniversary, Tissot hopes to bring its customers even closer to the brand and its values by taking them upon a voyage of discovery with a fictional traveller, who on his way back to the bright lights of Paris from his holidays in the Côte d'Azur stops at the small somewhat secluded town of Le Locle. There he discovers not only a company with a rich heritage in inventions and technology, but also the people who have made the brand what it is today, and to whom Tissot has dedicated its new "Le Locle" mechanical timepiece for both men and women.

The book is written by watch historian Estelle Fallet who conducted an extensive research into the Tissot company archives for the publication of a major technical work on the company's history.

The pocket novel is a great logistics feet, produced in over two million copies in fourteen languages and is aimed at offering an approach to the brand that is both informative and easy, encouraging the reader to learn more about the company as well as the regions to which it is inextricably tied.

Estelle FALLET, The story of a watch company, Chaumont: Attinger, 2002


Offered with every Tissot watch purchased

Big book




Big book

150 Years is certainly something to write home about...

150 Years is certainly something to write home about...
Estelle Fallet takes up the challenge posed by Tissot President François Thiébaud. In Basel 2003, the first historical work ever to be dedicated to the Tissot company was unveiled.

Edited in five languages (French, English, German, Italian and Spanish) this richly illustrated bound work of over 350 pages traces within the historical context of the watchmaking world of the Neuchâtel region, the development of the Tissot brand from its very beginnings in Le Locle in 1853 to the formation of the SSIH and its present active part within the Swatch Group.

The men and women, whose effort and dedication to the company have made it what it is today, are particularly highlighted in this book, the result of a challenging mandate proposed by Tissot's President, Mr François Thiébaud, in 2001 to watch historian, Estelle Fallet, as part of the company's sesquicentennial celebrations.

Estelle FALLET, Tissot 150 years of history: 1853-2003, Chaumont: Attinger, 2003

Available in English, German, Italian and Spanish for the price of CHF 80.- (The French edition is sold out)
The Luxury version is sold for the price of CHF 100.-