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History

From 1853 to the present day, Tissot has continually surprised and delighted customers with its product innovation. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle, to a presence in 150 countries. From its first pocket watch with two time-zones in 1853 to its revolutionary touch-screen technology T-Touch watch, Tissot has presented a series of "firsts" in terms of technology, materials and design - even to the extent of creating watches made of rock, wood and pearl.

From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire. International expansion went from strength to strength and Tissot is today the leading producer of the traditional Swiss watch industry in number of units. Being sold by 16,000 Points of Sale across five continents, Tissot products offer a wide selection of watches to suit diverse functional needs and tastes.

Over the years many key figures have owned Tissot watches, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.

The proud Tissot Ambassadors of today are:

Danica Patrick - Race car driver
Deepika Padukone - Actress
Barbie Xu - Actress
Nicky Hayden - MotoGP racer
Thomas Lüthi - Moto2 racer
Steven Stamkos - Ice hockey player
Tony Parker - Professional basketball player
Huang Xiaoming - Actor and singer


Although Tissot keeps expanding in order to reach people around the globe, it will always remain faithful to its home country of Switzerland. This is one of the reasons it found such an ideal partner in the Jungfrau Railway and its Centenary Celebration of 2012. The collaboration incorporates strong common values with extremely deep roots. Just like Tissot’s hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list. Additionally, they both demonstrate ultimate timing and precision to reach the top.


Pocket book




Pocket book

The Tissot Pocket Novel, 150 years is not something to keep to yourself but to share.

With this innovative initiative, created for the brand's 150th anniversary, Tissot hopes to bring its customers even closer to the brand and its values by taking them upon a voyage of discovery with a fictional traveller, who on his way back to the bright lights of Paris from his holidays in the Côte d'Azur stops at the small somewhat secluded town of Le Locle.There he discovers not only a company with a rich heritage in inventions and technology, but also the people who have made the brand what it is today, and to whom Tissot has dedicated its new "Le Locle" mechanical timepiece for both men and women.

The book is written by watch historian Estelle Fallet who researched the extensive Tissot company archives for the publication of a major technical work on the company's history.

The pocket novel is a great logistics feet, produced in over two million copies in fourteen languages and is aimed at offering an approach to the brand that is both informative and easy, encouraging the reader to learn more about the company as well as the regions to which it is inextricably tied.

Big book




Big book

150 Years is certainly something to write home about...

Estelle Fallet takes up the challenge posed by Tissot President François Thiébaud. In Basel 2003, the first historical work ever to be dedicated to the Tissot company was unveiled.

Edited in five languages (French, English, German, Italian and Spanish) this richly illustrated bound work of over 350 pages traces within the historical context of the watchmaking world of the Neuchâtel region, the development of the Tissot brand from its very beginnings in Le Locle in 1853 to the formation of the SSIH and its present active part within the Swatch Group, under the leadership of Mr N G Hayek.

The men and women, whose effort and dedication to the company have made it what it is today, are particularly highlighted in this book, the result of a challenging mandate proposed by Tissot's President, Mr François Thiébaud, in 2001 to watch historian, Estelle Fallet, as part of the company's sesquicentennial celebrations.

In addition to being sold at selected booksellers, this work is offered by the Tissot company, with every purchase of the Tissot Heritage 150 Years anniversary limited edition timepiece.