Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains but now also has a presence in 160 countries.
The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.
As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.
Tissot unveils its new global TV spot
Tissot takes a stylish angle to present its iconic Tissot T-Touch Expert’s functions. The most amazing scenery, adrenaline as well as suspense are on the menu, as the new campaign follows a man’s action-packed lifestyle on the day he meets that special someone – Tissot’s ambassador, Deepika Padukone.
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In its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim "In touch with your time", a series of executions featuring brand ambassadors present luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resultant campaign provides further visible proof of the established Tissot signature, "Innovators by tradition".
Driving the success of the most popular traditional Swiss watch brand since 1853 is the justified trust customers all over the world have in the quality and pleasure offered by Tissot timepieces. Millions of wearers evidently refuse to compromise and the campaign specifically congratulates them on their discerning selection of a stylish Swiss-made watch. The campaign's approach focuses on the idea of "substance", the unquestionable quality attached to traditional Swiss craftsmanship and "style", a truly appealing watch design. Some markets will even display the prices of the products in the advertisements to underline the watches' accessibility.
The global Tissot campaign, be launched in March 2010, captures real moments in the lives of ambassadors, Nicky Hayden, Danica Patrick, Deepika Padukone, Barbie Xu and Huang Xiaoming. Reality seamlessly merges with glamour, a speciality of Jeff Burton's work. A variety of locations for the shoots, local to the ambassadors, enhance the campaign's integral authenticity. For example, Danica Patrick was captured on Malibu Beach in California and Deepika Padukone was shot in Mumbai. The latest Tissot innovation is a powerful pledge to lead the way to a highly modern approach to luxury advertising.