About Tissot

The Brand

Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains but now also has a presence in 160 countries.

The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.

As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.

Video

Tissot takes a stylish angle to showcase the tactile function of its iconic Tissot Touch Collection through an advert which provides a glimpse into the big city life. It follows a man and woman, whose lives are about to change forever in an instance. With a simple touch, the countdown is set, temperature is rising and it’s all happening.

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communication

Tissot advertising campaign

Tissot presents new advertising campaign showing Swissness is at the heart of Tissot's identity

In an exciting new global campaign, Tissot is getting back to basic and keeping its message clear and simple. Its Swiss heritage is emphasised in the Tissot logo that includes the "+" sign. It is not only the same as in the Swiss flag, symbolising quality, tradition and reliability but also represents the qualities you will find in Tissot watches, thanks to the brand’s 160 years of expertise. New strong, impactful communication and sleek and modern visuals will prove Tissot, the legendary Swiss watch brand, is always innovating. An accessible brand must connect emotionally with its customers, and Tissot will do this by building straight to the point and instantly recognisable visuals that emphasise the strength of the brand. The millions of people who have bought a Tissot watch will identify with these images and be proud of their choice, demonstrating how Tissot really does provide affordable luxury.

While Swissness is at the heart of Tissot's identity, it is a feature shared with other watchmakers. However, Tissot is so much more than just Swiss made, the + in the Tissot logo is also used in its advertising campaign to show the multitude of different qualities in a Tissot watch. Tissot has worked relentlessly every single working day since 1853 and has gained in expertise every step of the way, whether creating traditional or technological watches. Throughout the years, Tissot has earned its title as multi-specialist.

Tissot invited world renowned photographers to capture the essence of their ambassadors who share the brand’s values. In Shanghai, the international prize winning Chen Man, brought out the best of actor Huang Xiaoming. Another photographer, who has worked for the best in the fashion world, Dusan Reljin, perfectly captured the essence of the beautiful race car driver Danica Patrick in Phoenix, Arizona, the International basketball player, Tony Parker, in San Antonio, Texas, and went all the way to Mumbai, India, for the stunning actress Deepika Padukone.