Cycling has long been an integral part of Tissot's sports partnerships. Tissot has worked with the Union Cycliste International (UCI), cycling's governing body, since 1996 and has worked with UCI to integrate the most advanced technology and spectator-friendly interfaces. As a result, today's races are much more exciting as spectators can see real time information, statistics, positions and more, all thanks to Tissot's timekeeping expertise.
The UCI World Cycling Championships are held every year and include three separate championships at different venues, with races in track, road and mountain bike. In the 2011 men's Road Race World Championship, Mark Cavendish (Great Britain) won the gold medal.
In 2012, the races are all being held in Europe:
Track: 4 - 8 April in Melbourne, Australia
Road: 15 - 23 September in Limburg, Netherlands
Mountain Bike: August 31 - September 2 in Leogang, Austria, and 6 - 9 September in Saalfelden, Austria.
Besides that, the new addition to the Tissot and UCI partnership, the UCI BMX World Championships, will be hosted in Birmingham, England from May 24-28, 2012.
Tissot also continues as the Official Timekeeper for the UCI Track World Cup Classics track series, the UCI Mountain Bike World Cup and the Tour de Romandie (April), held in Tissot's home region.
TISSOT T-TOUCH EXPERT
With the Tissot T-Touch Expert the wearer has a high-precision instrument offering the ideal combination of high-tech functionality and ease of use. More than just a watch, it offers 15 separate functions, activated by a touch on the screen. Outdoor adventurers have direct access to an altimeter (in feet and meters), altitude difference meter, chronograph (split and cumulative time), compass, two alarms, thermometer (in ºC and ºF), barometer, date and time (measured on the 12-hour or 24-hour scale), perpetual calendar, countdown timer and backlight. Tissot T-Touch Expert owners literally have technology at their fingertips, anytime, anywhere. It is the perfect partner for professional mountaineers and extreme skiers.
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