What does it mean to be the Official Timekeeper for a major sport?
Does it mean that Tissot just puts its logo next to the clock and calls it a day?
Far from it.
Tissot has been the Official Timekeeper for a multitude of major sports, including MotoGP, Ice Hockey, Cycling, the International Basketball Association (FIBA) the Fencing World Championships, and others, for many years, and being the Official Timekeeper means that Tissot has the privilege and the responsibility of actually timing each of these sports.
Timing is Critical
The appeal of sports is in the competition, and timing is such an integral part of this that getting it exactly right, time after time, is imperative. Tissot has demonstrated its ability to provide absolute accuracy and has become a trusted partner of some of the world's biggest sports.
Because timing and scoring in these sports demands supreme precision, being the Official Timekeeper is a good match for Tissot. Tissot has earned the right to have its logo and branding on all the timing and scoring materials and featured with the sport's clock on the television feed shown all over the world.
Timing Takes Expertise
Timing these sports is no easy task, when motorcycles can be separated by only thousandths of a second at the finish line, or fencers touch a millisecond apart. But, if it was easy, every company could do it - and only Tissot is the Official Timekeeping partner of these sports.
Timing, scoring and statistics in modern sports is not simply a matter of counting down seconds and tallying positions. Analysis and statistics have come to have a tremendous importance for fans, coaches, athletes, commentators, media and more.