Capturing a person’s essence is no simple task, which is why Tissot chose a true artist for the job. The man behind the lens was one of China’s most famous photographers, Feng Hai, who produced pictures that illustrate the Tissot ambassador perfectly. Once you see the visuals, you will be a witness to Huang Xiaoming’s natural class. It shines through as he walks his home streets of Beijing with Classic Tissot watches adding to his elegance and keeping him on time for his “rendez-vous”. Composure is one of his great traits, however he has many more. Just like Tissot, he is an individual with many facets. Therefore, other images seize his adventurous side through pictures that are taken as he reaches the top of the Jungfrau with his mountaineering tool, a Tissot T-Touch Expert on his wrist, reminding him of just how far he has come.
The beautiful backgrounds, whether they are of Beijing by night with its traditional look and town or whether they are of the Jungfrau evoking deep Swiss roots, express history and tradition. The angles and style of the images however, are truly innovative. These new advertising campaign visuals manage to incorporate all the brand values which are essential to Tissot’s essence in a simple shot.