October 30, 2014, New York, NY – Yesterday, NASCAR superstar Danica Patrick joined Swiss Watchmaker Tissot in New York City to remind fans to turn back their clocks for Daylight Savings Time this coming Sunday. Tissot is the Official Timepiece of Daylight Savings Time.
While in New York, Danica visited the new Tissot Fifth Avenue boutique for a meet-and-greet event with fans. The store is located at 666 Fifth Avenue (between 52nd and 53rd Streets). The new Tissot boutique features a clock display highlighting Tissot’s world-renowned Tissot T-Touch watch design, and will be leading New York City in turning back the clock this weekend.
Danica also visited Madison Square Garden for a photo session with Tissot’s new lobby clock and marquee branding.
"Tissot has been such a great partner for the last decade, and I’m proud to be here with them in New York to celebrate the opening of their new boutique on Fifth Avenue and to remind fans to turn back their clocks this weekend," said Patrick. “I pride myself on keeping a fighting spirit and continuously striving to better my performance at every race. Tissot has always been a natural partner because of their same drive to further establish their place as a leader in Swiss watchmaking.”
This month, Tissot also introduced the new Tissot T-Race Danica Patrick Limited Edition Watch which is now available for sale at the Tissot Fifth Avenue store. The watch is sporty in style with a cool white silicone strap, yet glamorous with ten Top Wesselton diamonds on the dial.
“Danica is one of Tissot’s longest reigning ambassadors having worked with us since 2005 when she became our first female sports brand ambassador” said François Thiébaud, President of Tissot. “We are proud to announce the new Tissot T-Race Danica Patrick Limited Edition Watch which portrays the synergistic nature of our partnership with Danica, based on excellence in performance. We hope NASCAR fans can relate to Tissot accessible timepiece collections.”